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Bio Writing Tips

December 22, 2017

Did you know you get a free website through the National Association of Realtors?  This would be a great place for a Bio, to let people know a little more about you.  Here are some tips on how to write a real estate agent Bio or an about page for your website:

  • Less is more.  Writing a Bio can be a delicate balancing act.  People want to know more about your qualifications and skills, but too much text will make them lose interest.  Keeping it simple is the key.  This is the place to let your clients know about your experience, education and skills.  In general, however, it's a good idea to omit some details your clients may not care about, such as which Realtor associations you belong to, or the number and type of sales awards you've won in the past. 

  • Do a self-assessment.  Are you an expert with a particular set of skills?  Whether you are just starting out or have been in business for years, it's always a good idea to think about the unique set of strengths and characteristics you bring to the table.  Are you reliable and hard working?  Did you gain experience in negotiating and marketing in a previous job?  Making a list of traits about you that your clients might find appealing is a good way to start the process. 

  • Think about the reader.  Prior to writing your Bio, have a brainstorming session about the niche where your business could thrive.  Writing to an audience means thinking about the specific type of people that are a good fit for your personality, as well as which neighborhoods and segments of the industry you know the best.  Ask yourself:  what kind of services would I expect?

  • Make it personal.  People want to work with people they know, and including personal information can be an effective means of building connections.  Privacy and formality have shifted to the background as technology and social media have gained prominence.  Hobbies, sports and charitable causes are always good topics.  If traveling is your passion, why not mention your favorite places and the countries you've visited?  Some agents even use featured slideshows, personal highlights, and Q & A sessions to show their clients more about who they are. 

  • Organize, review, edit.  Rinse and repeat.  If I had a nickel for every mistake I've caught in the past 10 years as a result of a quick review, I maybe wouldn't be stuck inside writing this right now.  

  • Get it done.  Don't think about the thousands of eyes that could potentially see your Bio and let the pressure keep you from finishing.  You can always change it later.  

Stumped?  Everyone hits a roadblock sometimes.  Click here for a copy of the form I send to clients to help them think about what to include in their Bio.  If you would like for me to review your old Bio, provide a quick edit, or write something from scratch, please email me or call 858-692-5120.

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