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HYDY is a forward-thinking brand with a focus on conserving water resources and protecting the environment. With a media platform and an array of sustainable products, as well as an education-based mobile application, HYDY seeks to raise awareness about the importance of water and effect a positive change on society.
Water has many forms and it is one of the most powerful elements on Earth. Similar to an avalanche rushing downhill or a tsunami gaining strength as it moves across the ocean, the goal at HYDY is to create a force of energy—a ripple that will gain tremendous force and momentum over time.
To do this, HYDY casts a broad net. Our media platform is a rich, interactive experience with information about a variety of topics, from water conservation, lifestyle and environmental protection issues, to natural farming practices, children’s education, diet and eco-tourism.
A Dire Need
The genesis of our idea comes from a simple reflection: that everyone on Earth should have access to safe drinking water, but it should not come from a plastic bottle. In the United States alone, consumers throw away 1000 used plastic water bottles every second. This translates into approximately $1 billion in annual costs and 50 billion used plastic water bottles each year.
What makes the data more troubling is that only 23% of these bottles are recycled. Filling plastic water bottles, transporting them to the consumer, and dispensing with them after they have been used has an immense carbon footprint and a significant economic impact.
Reducing the use of plastic water bottles would have a substantial effect. Plus, the funds that would be saved could be allocated toward raising awareness about water conservation, providing communities worldwide with better water filtration technologies, promoting anti-pollution efforts, and reducing atmospheric carbon, which would help to ensure that everyone has access to clean drinking water.
The strength of water lies in its adaptability. At HYDY, we believe that people need to draw inspiration from this trait and adjust their lifestyle to the changing environment. Creating a ripple that eventually becomes a powerful and transformational event does not have to be difficult or troublesome. Instead, our belief at HYDY is that, if enough people make a small change on a daily basis, it can have a substantial impact on the future.
We are a team of former design, science and information technology professionals. The formation of HYDY gave us a platform for making a positive impact on the world in which we live. It began with a group of friends, a simple question, and a common idea: What’s the point of spending our lives working if we can’t make a meaningful, positive impact on society?
HYDY allows us to leverage our passion for protecting the environment as well as our professional backgrounds. By helping other people realize that a small change can make a big difference, HYDY seeks to promote water conservation, reduce the use of plastic water bottles, protect the environment and provide access to safe drinking water, thus creating a better future for everyone.