fritts causby

A managing partner knows she should be posting on LinkedIn. She has views on where her clients' industries are headed, and she says smart things in meetings every week. But a post is one more draft competing with client calls and court dates, so it never gets written. A LinkedIn ghostwriter closes that gap. The work begins with a conversation, not a blank page. I ask what she noticed this week, what a client keeps asking, and what she wishes more people understood about her a

You have decided to hire a ghostwriter. The first call goes better, and the first draft arrives closer to the mark, when you bring a few things with you. Start with the purpose. Who is going to read this, and what do you want them to think or do afterward? A post meant to win referrals from other attorneys is a different piece than one meant to reassure a nervous homeowner. Next, send samples of your own voice. Emails you are proud of, a speech, a transcript of a talk, or an

A broker pays for the registration, the flight, and 3 days away from the desk. She sits through panels on market shifts, luxury marketing, and the next wave of buyer behavior, and she fills a notebook. Then she lands, the inbox is full, and the notes stay in the bag. That is a costly way to treat what is often the best market intelligence a brokerage buys all year. A panel of top producers describing what is happening in their markets this quarter is the kind of material trad

Ask a law firm marketing director what they want in a writer, and a JD often tops the list. The instinct is understandable. Law is precise, the stakes are real, and a misplaced word can mislead a reader. But the requirement confuses 2 different jobs, and firms that merge them often pay for a skill they never use. An attorney's job is to know the law. A legal writer's job is to make what the attorney knows readable to someone who is not one. Those skills overlap less than most

Transcription software has become good enough that it is tempting to treat a conference as a solved problem. Record the sessions, run the audio through a tool, hand the transcript to a writer or another tool, and publish. It looks efficient. It is also where a firm's credibility is most likely to leak out. Start with the transcript itself. Automated transcripts stumble on what matters most in professional settings: proper names, case names, statutes, product names, acronyms,