fritts causby

People are often unsure what working with a ghostwriter involves day to day. A typical first month is more straightforward than most expect. The first week is for getting acquainted. We talk about your goals, your audience, and the kind of work you want to publish. You share samples of your writing and anything the writer should read, and the writer asks questions. By the end of the week, both sides should agree on what the first piece will be. The second week brings the firs

Business owners often hear these 2 terms used interchangeably. They are not the same thing, and the difference affects what you get for your money. Sponsored content is paid placement in a publication. A business works with the publication, and often with a writer, to produce a piece that runs alongside the publication's own coverage. Its strengths are reach and borrowed credibility, because your story appears in a place your audience already reads. Thought leadership is a pi

Business owners know their businesses better than anyone. What they rarely have is an open afternoon to write about them. That gap is where ghostwriting earns its keep. The process usually starts with a short interview. A conversation of 20 to 30 minutes can be enough for a focused article, as long as the questions are good. I ask about the idea behind the piece, the intended reader, the story that best illustrates the point, and the one thing the reader should remember. The

Attorneys have long relied on others to help with their writing. Associates draft memos, marketing teams edit bios, and communications staff polish newsletters. Working with a ghostwriter on thought leadership is a natural extension of that habit, but it raises fair questions about responsibility. The key principle is that the attorney remains responsible for whatever is published under his or her name. A ghostwriter can supply structure, clarity, and drafting time, but the i

Choosing a ghostwriter is a trust decision. This person will put words in your mouth, sometimes about matters your reputation depends on. A few good questions at the start can save a lot of frustration later. First, ask to see samples in your field or close to it. A writer who has handled legal, financial, or real estate material will ramp up faster than one who has not. Samples also show you whether the writing is the kind you would be proud to publish. Second, ask how the w

When a regional law firm decides it needs more content, the first question is often who should produce it. A marketing agency and a freelance legal content writer can both do the job, and they do it differently. An agency offers breadth. A good one can handle web design, search optimization, advertising, social media, and reporting under one roof. If a firm needs a coordinated campaign and wants a single point of contact, that structure is a real advantage. A legal content wr

The worry is reasonable. If someone else writes your posts, will they sound like someone else wrote them? The answer depends on how the writer gets to know you. The interview method starts with listening. I talk with the person for a short stretch, record the conversation with permission, and pay attention to how she actually speaks. Does she use short sentences or long ones? Does she say clients or customers? Does she open with a story or a conclusion? Those habits are the v

Some people hesitate to hire a ghostwriter because their field is technical. Surely a writer who does not work in HVAC, finance, or funeral services will get something wrong. The concern is fair, and it is why the process matters more than the resume. A technical ghostwriter does not need to be an expert. A technical ghostwriter needs to be a fast, careful learner who knows when to ask. I have written about finance, HVAC, funeral services, and other specialized fields, and th

A brokerage or firm that needs steady writing has 3 basic ways to get it: hire an employee, retain an agency, or work with a contract writer. Each solves a different problem. An employee is embedded. A staff writer learns the company's people, history, and tone, and can respond within minutes. The cost is salary and benefits whether the workload is heavy or light, and one person's range is limited. An agency is a bundle. It brings a team, a process, and often related services

The best agents are rarely at their desks. They are walking a listing, sitting with a seller, or answering a buyer's question at 9 at night. The writing that supports their business, including bios, market updates, newsletters, and listing stories, tends to wait for a quiet hour that never comes. A real estate ghostwriter takes that work off the list. The agent supplies the knowledge, the relationships, and the final say. The writer supplies the time, the structure, and the s