Will a Ghostwritten LinkedIn Post Still Sound Like You? How the Interview Method Works

The worry is reasonable. If someone else writes your posts, will they sound like someone else wrote them? The answer depends on how the writer gets to know you.

The interview method starts with listening. I talk with the person for a short stretch, record the conversation with permission, and pay attention to how she actually speaks. Does she use short sentences or long ones? Does she say clients or customers? Does she open with a story or a conclusion? Those habits are the voice, and they are easy to lose when a writer works from a generic template.

I read what she has already written, such as emails, past posts, and bios, and I compare it with how she talks. Most people write a little more stiffly than they speak. The draft usually lands in between, with the polish of writing and the ease of conversation.

Then I write the post using her words wherever I can. A phrase she used in the interview often makes the best line in the piece.

The review step does the rest. She reads the draft and changes anything that does not sound like her. After a few rounds, the corrections get smaller, because the writer has learned what she would and would not say.

A ghostwritten post is not a trick. It is the same arrangement that has long existed for speeches, op-eds, and executive letters. The ideas, experience, and final approval belong to the person whose name is on the post. The writer's job is to get those ideas onto the page cleanly.